DolceVita Collection Longines Blog

Longines DolceVita Collection

Since its creation in 1997, Longines DolceVita has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite. New dials arrive this year to add to this collection, which is characterised by a rectangular case inspired by a model from the 1920s. Marks of simple purity, two new dials in white, featuring extended hour-markers or harmonised hour-markers and Arabic numerals at 3, 6, 9, 12 o’clock, make their appearance.

 New dials in white and blue starry night, interchangeable coloured straps, and  an additional case size for men: Longines expands its leading Longines DolceVita collection. Inspired by a model from the 1920s and characterised by its rectangular case, the Longines DolceVita collection has grown over the  years without ever losing its identity, inspired by the Italian sweet life.

A version with a blue starry night dial is accompanied by a choice of a leather strap in the same tones or a stainless steel bracelet, providing the collection with a sparkling addition which recalls the magic of the pleasant evenings that onecan enjoy in Italy.

Colour also spices up this collection and allows you to personalise your watch to suit your tastes. For the first time, the winged hourglass brand presents a system of interchangeable straps available in a rainbow of eight new shades. The first season offers bright yellow, blazing orange, elegant taupe, radiant coral, soft brown, intense pine green, turquoise as an invitation to travel and fresh lime green.

Accessories which really allow you to personalise your watch to suit your tastes, these leather straps are available in two sizes, Sand M.

Finally, the winged hourglass brand introduces a new XL size to its Longines DolceVita collection, perfect for men. This new 28.20 x 47 mm case hosts an automatic movement. The Longines DolceVita collection has developed as many variations as there are ways of living and expressing the dolce vita.

Logo Longines Blue

Based in the Swiss town of Saint-lmier since 1832, Longines is a watchmaker that can boast a technical expertise born of tradition, elegance and performance. With many years of experience as a timekeeper for world championships and as the partner of international sports federations, Longines has over the years established solid and lasting links with the world of sport. Famous for the elegance of its timepieces, Longines is today a member of the Swatch Group, the world’s leading manufacturer of horological products. Known by its winged hourglass logo, the brand has commercial operations in over 150 countries.

Longines International Public Relations
publicrelations@longines.com www.longines.com

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